Episode 80: Visibility and Brand Protection

June 19, 20241 min read
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Are you a coach or small business owner who's invested in creating standout programs and brands but hasn't protected them legally? Join us for an eye-opening episode with Cheri Andrews, a seasoned small business and trademark attorney. Sherri is the author of "Smooth Sailings: A Practical Guide to Legally Protecting Your Business," and she's here to unravel the importance of trademarking your assets and other key legal considerations every entrepreneur should know.

Here are some highlights from this episode: 

- Why trademarking your business assets is crucial for long-term protection.

- Understanding the risks of not legally protecting your brand.

- Insights into choosing the right legal entity for your business (LLC, Corporation, etc.).

- The impact of the Corporate Transparency Act on small businesses.

- Practical tips and strategies for navigating legal complexities without the overwhelm.

Join host Susan Trumpler, founder of the She Boss Cafe and Sherri Andrews as they dive deep into these "sexy, legal topics" that impact every entrepreneur's journey. Whether you're starting out or scaling up, this episode promises to equip you with essential knowledge to safeguard your business effectively.

Join us for our LIVE podcast episodes in the She Boss Cafe.  For more information, check out the Cafe here: https://shebosscafe.com 


For more information about Sherri’s book and the Wise Owl Club, check out Cheri here:https://www.cheriandrews.com/

Lindsay is Susan's right-hand, daughter, and business partner for 15 years. She works mostly behind the scenes of She Boss Cafe and enjoys problem solving, technology planning and implementation and overall business strategy.

Lindsay E. Trumpler

Lindsay is Susan's right-hand, daughter, and business partner for 15 years. She works mostly behind the scenes of She Boss Cafe and enjoys problem solving, technology planning and implementation and overall business strategy.

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