Episode 75: How to Keep Social Media Simple

May 01, 20241 min read

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In this episode, Annie Shiffmann, a seasoned entrepreneur and certified StoryBrand guide, shares invaluable insights into simplifying social media marketing. With her book “Simple Social Media” as a guide, Annie addresses the common challenges entrepreneurs face in navigating the complexities of digital marketing while juggling time constraints. Through her innovative Pager Method, Annie breaks down the process into manageable steps, emphasizing five key content types: Promotional, Articles, General, Engagement, and Random. This structured approach helps entrepreneurs maintain consistency in their social media presence while catering to various audience needs.

Key Points:

  • The Pager Method: Annie introduces a practical framework for creating engaging social media content. By organizing posts into categories like promotional, articles, and engagement, entrepreneurs can effectively balance their messaging and maintain audience interest.

  • Authentic Engagement: Annie underscores the importance of building genuine relationships with your audience. By prioritizing interactions and conversations over mere posting, entrepreneurs can foster trust and loyalty among their followers, ultimately leading to increased engagement and conversions.

  • Leveraging AI: Annie highlights the potential of AI technology in streamlining content creation processes. By utilizing AI tools to generate social media posts based on brand narratives and audience preferences, entrepreneurs can save time and resources while maintaining a consistent online presence.

Annie’s insights offer actionable strategies for entrepreneurs at all stages of their social media journey, empowering them to simplify their approach and achieve meaningful results in the digital landscape. Whether you’re a seasoned business owner or just starting out, Annie’s advice provides a roadmap for success in the ever-evolving world of social media marketing.

Find Annie Shiffmann here:

Website – https://www.downstage.media/

LinkedIn – https://www.linkedin.com/in/annieschiffmann/

Instagram – https://www.instagram.com/annieschiffmann

Don’t miss the latest resource from She Boss Cafe!  Leveraging AI to Create Social Content is available now, free at: https://uwibusiness.co/AI-Content 

Lindsay is Susan's right-hand, daughter, and business partner for 15 years. She works mostly behind the scenes of She Boss Cafe and enjoys problem solving, technology planning and implementation and overall business strategy.

Lindsay E. Trumpler

Lindsay is Susan's right-hand, daughter, and business partner for 15 years. She works mostly behind the scenes of She Boss Cafe and enjoys problem solving, technology planning and implementation and overall business strategy.

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